The Days of Easy Credit are Gone?
Wednesday, August 20th, 2008Maybe Not…
The credit markets are still in turmoil. The headlines just don’t seem to stop these days. After all that we have gone through thus far it is odd to imagine that we are still not out of the woods yet. And yet, that is our reality.
Just yesterday Target gave warnings about earning citing losses in their credit card revenues. Apparently there are more than a few people out there who are unable to pay their exploding credit card debt. Fannie and Freddie continue to be headline material as they struggle to raise capital to avoid being nationalized.
Sometimes, a headline is just a headline. You would think that with the rest of the world in financial turmoil there would be a marked decline in the availability of credit. This is after all, exactly what we would expect in our current situation.
Somehow, my mailbox is always full of credit card offers every day when I come home from work. Without fail, each day I will have two or more special offers I don’t need.
But Then it Gets Worse
What would be worse than spam? I’ll tell you.
I went to the bank yesterday during my lunch break in order to get quarters for laundry. Pretty standard request at my local and seemingly standard bank.
I ask for my quarters and swipe my atm card and then out of the blue the person behind the counter asks me if I’d like a new credit card.
I am floored. All I wanted was quarters.
She continues to tell me that her screen has notified her that I have quite a bit of credit available to me and at a very low introductory rate.
After an awkward moment or so while my brain registers what is happening, I politely decline the offer and continue on with my day.
Old Habits Die Hard
When you have gotten away with overextending your customers for so long, it must be hard to see any other solution to a credit crunch besides attempting to over extend more customers. When you have a hammer, all you see are nails.
Perhaps it is time to get a new tool out of the bag.