Shameful Mail Advertising
I got another disappointing item in the mail. I’m used to seeing the credit card offers along with a healthy dose of targeted advertisements. However, there is a line out there that is sometimes crossed. This is a prime example of just such a case.
Now if I wasn’t absolutely sure that my car payments were on time every time thanks to online banking, I may have been seriously panicking about now. This envelope is down right scary.
VEHICLE FINANCE TERMINATION NOTIFICATION
FINAL NOTICE
All in red. It looks official, but when you look inside…
It’s all a ploy to make sure that you open the damn thing instead of tossing it away with the other ten pieces of commercial garbage each and every day. I am in good shape financially but for anyone who does not have my good fortune or who may be in the middle of digging themselves out of debt, this type of advertising can be very emotionally taxing. The initial reaction to seeing this in your mail
What would a neighbor think if they happened to see you pulling this out of your mailbox? Unless they had received exactly the same thing that day, then they would jump to the most reasonable conclusion. That’s not the way to do business.
I’m not against advertisements. They are a fact of life. Our daily lives are filled with advertisements and part of being a good frugalist is learning to ignore most of them. However, most advertisements we see throughout our day are for the most part in good taste. You know they are an advertisement when you see it. This particular brand of deceptive marketing is disappointing.
Shame on you Nissan, you should know better. If your products were as good as you say they are, you would not need to resort to the low road just to make sure your ads reach a few more sets of eyes.